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Efficient and Effective Marketing via Social Media | Jeremy McGilvrey

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Social Media is the best choice for entrepreneurs to promote their business. With the Internet reach expanding rapidly, social mediums can get your business maximum exposure. Social media is extremely effective and most of the time a free service where you can easily market your business. Many platforms offer paid advertising options as well. If you have the budget available and would like to utilize the data obtained by the social media platform you are promoting your business on, with a little research – you should be able to obtain a nice profit if you do your targeting correctly.
Even though many of these platforms are free, you need to very selective in how and where your business promotes it products and services. It’s important that you choose the social platforms that work best for your business, therefore a background study on how each mediums work is a good way to start.
For many (really all) businesses marketing is of paramount importance. Since most entrepreneurs are occupied with managing their business around the clock – it is highly advised to hire a company or a professional to handle the marketing of the company’s products or services. But in your initial stages of your business, you may not have the luxury of playing for such services, especially when it is a new start up firm, small or medium enterprise or a home based business. This is when social media plays its key role in your business plan.
Social media is a 24/7 active platform. However, just like newspapers, the life of your posts are short lived so it is important to stay active with 10 – 14 posts per week to instill the brand name and what it offers to your prospect through social media. Business owners may assign dedicated professionals to attend to client enquiries with the minimum waiting time to gain your credibility and portray your professional approach.
Here is a brief on how some on the tops social media platform operates:
• Facebook: This social network has spread like wild fire and the active users are growing day by day. With 1.59 billion monthly active users and 1.44 billion mobile monthly active users as of December 2015, this is just the right spot to publish you brand and services. The users’ ranges from all walks of life so it is very easy to find you target customers. Facebook also allows you to connect with other companies and clients and also facilitates to create your own page for marketing. For aspiring entrepreneurs Facebook has been working like a lifesaver offering its platform for free meanwhile generating business for them. Facebook offers the flexibility of sharing photos, videos and messages which can help any business in advertising and marketing their products and services. This platform also helps to stay connected with your target customers and attending to their queries on timely basis. You can also launch new services and products with much ease.
• Twitter: This social medium has more than 320 million active users worldwide and is one of the top 10 websites in the United States. Because of its extensive reach and user friendly features, Twitter is another favorable platform to market your business. With Twitter, you can share short text posts, along with videos, images, links, polls and more. You can also easily grab the attention of your target audience and other users by mentioning their usernames in your posts. Twitter has a feature called Retweeting and sharing other users’ content which is quite easy, using hash tags boost posts, and if a user with a lot of followers retweets you, your content has the potential to go viral, which may work like magic for your business.
• Pinterest: This platform is a bit different from Facebook and Twitter. Pinterest follows a bulletin format and it’s more of a visual oriented space. It is seen that the major share of the users are ladies and topics like food, photography, art n craft, DIY, fashion, home décor, science, cars are on top. This allows each user to post their works, ideas and products category wise. It enables the option to Pin your interested articles, like them and share them. Depending on your business needs you need to decide which platform works best for your business? If you business falls in any of the Pinterest listed category then go ahead and start exploring this platform.
• Instagram: A platform purely for pictures and short video posts. It’s a treat to the eye browsing through Instagram. If you have a good eye for good quality photography and videography then explore Instagram. This shares the user groups similar to that of Pinterest and products like food, modeling, photography, fashion can all make very positive use of this medium. This network is owned by Facebook and has about 400 million users. So exposure is guaranteed if using the right tags, following targeted users and let users follow you.
Some of the other prominent social media platforms you could also explore are LinkedIn, Google+, Xing, Renren (China’s largest social platform), Disqus, Snapchat, Tumblr, Twoo, YouTube, Vine, WhatsApp and Meetup. Staying active, relevant and updated is the best strategy towards the successful use of social media for your business.

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