Three Easy & Profitable Ways To Generate Leads Without Facebook Ads

There are few places you can go without a guru scolding you for not running more Facebook ads.

 

The problem is, a lot of business owners aren’t in a position where they need to make this move.

 

As a matter of fact, in my experience, it feels most business owners love throwing money away without seeing a return.

 

Now, don’t get me wrong, I’m all for investing in yourself and your business.

 

The problem is, loads of entrepreneurs are wasting their money trying to learn Facebook ads.

 

… Forking over a few thousands of dollars a week in ad spend when you’re just starting out isn’t necessary.

 

This is even more true if you’re not an ads expert and you plan on running the ads yourself.

 

Problems With Running Ads Too Early

 

There are a few main problems with small business owners trying to run Facebook ads too early, and that’s what I want to touch on quickly.

– Facebook is continually changing: Not only will you have to learn how to run your advertising but you’re going to have to keep up with the newest advertising policies which change often.

 

– Time to learn strategy and tactics: You’re a business owner right? You have duties and responsibilities in your business that are a bit more important than spending loads of time learning an advertising tactic that changes every few months.

 

– They don’t care: Now, if you have the money to invest in an ads expert, you may think you’ve found a jackpot because you don’t have to spend in the education and time to learn and run it. The problem is, it’s tough to see an ads expert who knows what they are doing, can get you excellent results, as well as truly understanding your business.

 

The sad truth is, you can spend years fiddling with ads trying to get it ‘just right’ or you can steamroll through these four overlooked (but extremely valuable) ways to generate leads without ads.

 

Sound good?

 

Let’s get started…

 

Working With Instagram Influencers

 

Using other peoples followers is one of the easiest, quickest, most affordable ways to build and profit from an influential Instagram following.

 

The owners of large influencer pages have spent loads of time, energy, and money into developing their followings.

 

The pages who don’t sell any products or services make their money via paid shoutouts, promotions, and affiliate offers.

 

The best part is, it’s easy to get featured on these pages and get a flood of new leads when you do it the right way.

 

Having worked with dozens of Instagram influencers, I wish I started to do this even earlier in my career.

 

Here are a few key points to keep in mind when you start working on these pages.

 

– Make sure the followers of the page are your demographic and would be a good fit for your business.

– Follow the directions the influencer page gives you to contact them, so your message often goes unnoticed.

– Be sure to do your research and make sure the page has high engagement. Use socialblade.com for this.

– Include an enticing and engaging call to action, so the reader takes action.

– Have a way to capture the new leads information, so you’re able to follow-up and market to them.

 

Working with Instagram influencers has been a vital part of growing my business, and when you figure out how to do it the right way, it’s going to change your business.

 

The Video Story Feature

 

The video story feature on Instagram and Facebook is an untapped goldmine.

 

In the past, email marketing has been the go-to resource for marketing, storytelling, and selling your customers after you’ve built a relationship with them.

 

In today’s world, the video story feature is beginning to replace text-based email marketing.

 

Now, I’m not saying email marketing is dead, but the video story feature is an unintimidating way to build a relationship with your audience and strike up a conversation with new leads.

 

A video is a fantastic way to speed up the relationship building process with your audience because they’re able to connect with you quicker.

 

On top of that, you’re able to use direct messenger to contact and connect with a lead as soon as they reach out and strike up a conversation.

 

Tell stories, give your audience a behind-the-scenes view of your business, expert tips, and other information they find useful.

 

Be sure to include a call to action for your views to engage with you such as comment, like, poll, reply to a question, ask a question, inquire, etc.

 

Incentivize Your Reader

 

People love to win prizes.

 

Which is why a great way to get new leads into your business is incentivizing your readers to take an action of some sort.

 

The key is to make sure you’re doing it the right way.

 

A common mistake I see with business owners incentivizing readers is they give them something that is utterly unrelated to whatever product or service they sell.

 

For example, if you sell golf equipment and give away an iPad you’re going to get a lot of people to sign join in, right?

 

On the outside, this may seem like a successful campaign because you’ve acquired a boatload of new leads.

 

The problem is, you’ve also increased the chances of acquiring new leads who don’t care about your business one bit, which defeats the whole purpose.

 

The goal for incentivizing readers with contests, giveaways, and special deals are to bring in more people who fit the criteria for the perfect customer.

 

By running these campaigns, you’re able to get your business in front of eyes you probably would have never reached if you just relied on word of mouth.

 

Once you get these new leads, you’re able to continue the relationship building process with your content and video story selling as I mentioned above.

 

Wrapping It Up

 

As you can see, paid advertising is just the tip of the iceberg.

 

I wrote this article to display three easy and profitable ways you can grow your business without dropping loads of money on advertising.

 

If you’ve been frustrated with running Facebook ads and aren’t seeing the return you’ve hoped for, I highly recommend starting with one of these 3 options.

 

Then once you’ve experienced good results you can move on to another method in this article until you’re easily running all 3 and getting new leads.

Why Your Website Isn’t Converting Leads Into Customers… And How To Fix It

This isn’t Pacman…

 

Flashing lights and fluorescent graphics don’t turn your visitors into leads, and they most definitely don’t turn leads into customers.

 

If you have a website, chances are you’re selling a powerful service, timesaving product, Read more “Why Your Website Isn’t Converting Leads Into Customers… And How To Fix It”

Five Creative Ways To Add Urgency To Your Sales Cycle And Make More Sales

Nothing spices up an excellent offer like sprinkling urgency into the mix.

 

… 1 Day Only: Buy one shirt, get the second free!

… January Special: Sign up for a one-year gym membership get an additional two years free

… Instant access to a $2,997 course for ONLY $697 Read more “Five Creative Ways To Add Urgency To Your Sales Cycle And Make More Sales”

Everything You Must Know Before Working With An Instagram Influencer

Would you like to drive mass amounts of highly qualified traffic into your business?

If so, you need to pay very close attention to what I’m about to reveal in this post because I have yet to find a more effective way to accomplish this goal other than Instagram.

The sad truth is, you can spend years putting out content in hopes of it falling in front of the eyes of the right people but it might never happen.

Instead, you can use this article to grow and scale your business faster and cheaper than ever.

A  recent study by eMarketer found “84% of marketers said they would launch at least one influencer campaign within the next twelve months.”

Using other peoples followers is the best, easiest, and quickest way to build and profit from an influential Instagram following.

The people behind massive influencer pages have spent loads of time, energy, and money into developing their followings.

A majority of these influencer pages don’t sell products. Their revenue comes from paid shoutouts, promotions, and affiliate offers.

Don’t worry, it’s quite easy to get featured on a massive page if you approach it the correct way.

Having worked with dozens of Instagram influencers, I’m going to share what I wish I had known before I got started, and the common mistakes people are marking which is costing them followers and money.

Here’s a few of the top mistakes:

– Contacting influencers inappropriately so your message often go unnoticed, lost, or start on the wrong foot.

– Lack of research and you end up hearing crickets when the promotion goes live.

– Missing the critical pieces all shoutouts should include so the shoutout falls flat on its face.

– Not having a way to capture leads to bring them into your world you’re not going to be able to build a business

… And so much more.

In this article, I’m going to tell you about this Instagram strategy that is still flying under the radar.

The sooner you can jump on this, the better.

Once this strategy is leaked to the masses, there’s no telling what’s going to happen.

Identify The Right Influencers To Work With

The first step is to find the right influencers you can collaborate with.

A common newbie mistake is getting shoutouts on pages that do not have your target audience. Another crucial mistake is paying for shoutouts on pages with poor engagement.

Instead of being showered with leads when your shoutout goes live, you hear crickets. To avoid making this same mistakes, here’s an easy way to make sure you’re working with the right people.

First, review influencer pages to find people who are already providing value in your market (or one that is closely related.)

For example: You can look at popular pages with motivation as their core focus but also portray a healthy and fit lifestyle as a secondary component. Health focused food pages are a good option to look at too.

If you think about it, diet and motivation are the two most common problems for people wanting to get into better shape so these pages are loaded with people who would be interested in your fitness content.

Second, make sure you aren’t throwing your money away on pages with poor engagement or aren’t steadily growing.

The best way to do this is to use SocialBlade.com. This website will give you an overall grade for the page based on it’s activity and growth.

Go to the site, type in the username and take a look at their score.

If the page is growing consistently, that’s a great sign. If you see waves of followers add and removed, that’s a bad sign. There’s likely some shady activity and you’ll want to move on.

Third, go to the users home screen and click the button with the down arrow.

This recommends similar pages so you can search for other users who you can collaborate with.

Now that you have a few pages you want to collaborate with, it’s time to make it happen.

How Contact These Pages The Right Way

Don’t reach out to a page you have no relationship with and say “Shoutout for shoutout?”

The only way this is even remotely effective is if you’ve worked with this person before, have a similar/larger following, or you can provide extra value.

Remember, when you reach out to these influencer pages expect to pay money for these shoutouts.

Start by reviewing the information in their bio before sending a direct message. They will specifically tell you how to contact them so be sure to use that method to get their attention. This will decrease the chances of your message getting lost or going unanswered.

Large pages who do this frequently will leave an email address or KIK username to contact them instead of direct message.

Often times, these pages get bogged down with direct messages so they prefer you contact them another way so your message does not get lost.

The first thing you want to do when you reach is to give a compliment. Tell them something specific you like about their page, how long have you been following, etc.

In the same message, let them know you’re interested in buying a shout out and ask for their price sheet. They’ll shoot you over their price listing and you can go from there.

Here’s a pro tip that most people won’t tell you:

When getting buying shoutouts, there’s often room for negotiations, especially if this is the first time you’re working together.

There’s no harm in “can we do a trial basis for 20% less?”

If they say yes, awesome.

If not, you still have the opportunity move forward anyway.

Four Critical Pieces Your Shout Outs Must Include

This is where most shoutouts fall flat on their face.

You’ve already completed your homework to find the right influencers, connect with them, and received their prices.

One of the biggest mistakes you can make when working with an infleucener is to expect the page to create a compelling caption, call to action, and content, for your picture.

If you want to stand out and get the most out of your shoutout you must make their job as easy as possible and do things the correct way.

Make sure each shoutout you use includes these four main pieces:

1. Above The Link Copy: The words which appear in the bio. This will give the user a specific call to action or tell them what they are going to get ie. “Free Instagram Training Live.”

2. Super clean linkThis is a short, clean, aesthetically pleasing display link. Having a clean link is more visually appealing and will increase conversions. You can buy domain name on GoDaddy and create a redirect to your funnel. Take a look at com as an example.

3. Image with call to action: You want a clean and crisp image with a clear call to action. The image needs to be visually appealing and congruent with the rest of the copy. Make sure you add text to the image with a call to action like “click the link in my bio to sign up.”

4. The caption: You want the text below the picture to be clear and provide a call to action. Add your username at the beginning of the post instead of waiting until the very end. You want followers to see this right away and click on your name. A great way to write the caption is to position yourself as a ‘friend’ of the influencer ie. “let’s help my friend @username reach 150k followers,”

If you just send a picture and leave the rest in the hands of the page it’s unlikely you’re going to have a successful campaign.

Not only will this strategy get your the most bang for your buck, but the people behind the page will appreciate working with you which can go a long way in the future.

 

Get Started Today

Using other peoples followers is the best, easiest, and quickest way to build an influential Instagram following if you do it the right way.

BrightLocal found, 88% of customers trust online reviews by strangers as much as they would recommendations from friends. Social proof like this will go a long way in your business.

The sooner you implement the strategies in this article, the better.

If I had this article when I started, I would have saved thousands of dollars, countless hours or my life, and loads of frustration trying to build the business I have to today.

All you have to do is follow the steps in this article.

Remember, do your research to identify the right influencers, connect with them properly, put together a well designed campaign, and reap the rewards of the cheapest traffic on the internet today.

Good luck.

– Jeremy

Five Forgotten Reasons Your Marketing Emails Aren’t Being Read

Email is one of the most underused and untapped resources in any sales funnel.

It’s also the best way to communicate, build a relationship, and market to your audience.

The problem is, most people forget that the only way an email can be effective is if it gets opened. Believing just sending an email without educating yourself on how to improve the quality and deliverability is a short sighted way of thinking.

More importantly, it’s costing you money.

Today, I’m going to show you the most significant email marketing mistakes and how to avoid them.

You’ll be able to stay out of inbox purgatory, have your readers full attention, and make more sales.

Once you get these tactics down, you’ll be able to grow and scale your business faster than ever with effective email marketing.

Let’s get started.

Email? It’s 2018

A lot of misinformed business owners believe email marketing is dead.

Likely it’s because a guru told them it was, but I’m here to tell you that email is still the #1 way to sell your products or services.

… When you use the steps you’re going to learn today, it is far from being ‘dead.’

Below are three valuable reasons why email which are essential your business.

You own the reader’s attention.

Once someone opts in to receive your emails, they’ve permitted you to send them messages. This means you have their attention.

Even though you can (and should) be using social media platforms to build an audience, these followers haven’t taken the next step to show they’re interested in what you’re offering.

Once someone takes the next step and says “yes” to getting your emails, you have their attention.

This is a micro-commitment and is the first step to becoming a paying customer.

You own the list.

Even though you can use social media to build your following, you’re only able to market and provide content through this medium.

So what happens if this platform becomes extinct or dies down by something bigger, better, and stronger?

Sounds scary, but it’s happened before, and most recently we see this happen with SnapChat and I know loads of Instagram who’ve had their accounts hacked and deleted.

If you only build your following on these platforms and something terrible like this happens, you’re screwed. But, if you have your followers email addresses, you’re still able to communicate with them.

Email is intimate.

Having someone’s email carries more intimacy and attention than social media. For this simple reason, email is viewed as being more important.

This makes learning how to write great emails one of the most important skills you can develop.

Don’t worry, this article will show you how to do that.

Email is easy to scale.

It seems like every three months the social media platforms change their algorithms.

This changes how many of your followers see your content and even though these changes are meant to improve the user’s experience, it can get you blocked from the feed of your fans.

With email you can craft a personal and conversational email and blast it out to your entire list.

If you follow the steps in this article to write greats emails you’ll likely land in the primary inbox.

When you do this, you can have close conversations and build relationships with tens of thousands of people at a time.

Here’s How To Make Sure Your Emails Will Be Read

It’s important to know that email providers like Gmail have the ability to track whether or not a contact opens and clicks your emails.

If someone always opens and clicks your emails, your messages have a better chance of going to the Primary folder. On the other hand, sending emails that your contacts ignore tells Gmail that the user is not interested, and gets your messages sent to the Promotions folder.

To avoid “teaching” Gmail that your contact is not interested in hearing from you, you can leverage an email marketing tactic called “list segmentation.”

In case you aren’t familiar with the concept, list segmentation is when you send emails to your list to get them to “raise their hand” and indicate what they’re interested in.

Once you know a contacts interests, you’re able to send them targeted emails which they’re much more likely to open, read, and click.

Again, the more a contact engages with your emails, the more likely you are to avoid the promotions folder.

Here are five straightforward email marketing tips that will ensure your emails end up the right folder and are read.

1. Clean and simple:Use no more than three links (max) and 1 picture. Yes, you can put multiple links, but you want all your links going to the same place, remember?

2. Personalization:The more personalized you can make an email, the better chance you give your clients to open and READ your emails. Email service providers offer you the ability to customize your emails with the reader’s name. Another way to make your emails feel personal is to write like you’re having a conversation.

3. Make sure your deliverability is high:Check with mail-tester.com. You also need to be wary of using ‘trigger’ words that flag email providers.  Examples include $$$, 100%, Act now, Amazed, Billion, Call free/now, Certified, Cheap. Google ’email trigger words’ for a complete list.

4. Add value: Do everything you can to provide great content. Make your readers day by providing encouragement,  giving actionable information, and telling great stories.

5. Clear call to action: Tells them exactly what to do next. No guessing, confusing choices, or complicated processes.

The key is to build a relationship right from the start and one of the best ways to do that is provide instructions to your subscribers to ‘whitelist your email.’

Since they’ve just signed up, they’re interested in hearing what you have to say and are likely going to take action. Remember, this tells their email provider that they want to receive your emails which is great for the long run.

My friend Chris Lang has a whitelist instruction generator which you can see here: http://www.emaildeliveryjedi.com/email-whitelist.php

Now that you know what you need to do and how to write your emails, I want to give you five email marketing mistakes you must avoid at all costs.

Common Email Marketing Mistakes To Avoid At All Costs

Mistake #1: Too much imagery.

Using multiple links and images in your emails is a fast track to the SPAM or promotions folder. The most engaging, best performing, and highest grossing emails I’ve ever sent are plain text. Try to keep your content text based with 1 image max.

Mistake #2: Different call-to-actions.

The more choices you give someone, the less likely they are to make a decision. Each email needs to have a specific goal.  If that goal is to take action, the entire email needs to sell that action. Do not tell someone to go to 4 different places in a single email.

Mistake #3: Not checking deliverability.

Before you hit the ‘send’ button, you need to make sure you’re going to land in the right folder to get read. Use http://www.mail-tester.com/. If your email scores less than an 8, adjust your email following the tips in this article. Another great site to use to test deliverability is https://litmus.com/gmail-tabs.

Mistake #4: Poor sender name and subject line.

Your sender name needs to be personal and from a person, not a company name. You want your emails to feel personal, intimate, and conversational, remember?  No one wants to read a boring email written like an encyclopedia.

Mistake #5: Selling 24/7 and not doing anything else.

On an average apply to the 80/20 rule. 80% of the time you should be giving away high content that your readers can benefit from. Only 20% of the time you should be asking for a sale. Help, encourage, and add value first.

Tons of marketers are making these mistakes but the good news is, now you’re aware of what not to do.

In Closing

Your email list can be one of the most powerful revenue streams in your business, so taking the time to educate yourself with this article is definitely worth it!

Personally, 70% of my revenue comes directly from my email list and by following the simple steps outlined in this article you will improve your chances of landing in the proper inbox.

If you play the long game and show up consistently, you’ll progress leaps and bounds while others are still making these mistakes.

All you have to do is follow the steps I outlined in this article… nd remember, ALWAYS test the deliverability of your emails with https://litmus.com/gmail-tabs and http://www.mail-tester.com/.

By doing this, you’ll avoid the most common mistakes, build trust, give value, and make sure you land in the right inbox that actually gets read.

Good luck!

– Jeremy

The Simple Sales Funnel Every Business Needs

Everyone’s talking about sales funnels — but are they doing more harm than good?

Sales funnels are the ‘new’ rave in marketing, but the truth is, they’ve been around for ages.

Why are so many people talking about them right now?

It doesn’t matter if you have an online business selling digital products, or an offline company selling a service.  Having a high converting sales funnel will completely change your business.

New clients and customers don’t just flock to you and your business, even if you have a good product.

Instead, they have to be aware that your product solves a problem they currently have and they prove to them you can help.

In rare cases, a business has sensational copy and laser-focused targeted so some new leads buy as soon as they enter their sales funnel but it’s important to remember things don’t always work out this way.

Instead, the majority of your customers will come months after this person has entered your sales funnel.

Having a simple sales funnel outline in the most critical step and the one I will show you how to do today.

After you acquire a new lead with your sales funnel, you’re able to build trust, deliver value, and nurture that relationship.

Crawl Before You Sprint

Your sales funnel is how you’re going to bring customers into your world and ascend them through your value ladder.

The problem most entrepreneurs have is trying to dive too deep down the marketing habit hole try. As a result, they end up confused and eager to quit.

The goal of the simple sales funnel is to avoid burnout for both your business and your potential customers.

The term ‘value-ladder’  is popular amongst marketers but often misunderstood in business.

The concept is simple.

Include various products/services at different price points so you can ascend leads based on the value or level of service they’re looking for.

This doesn’t always mean more information.

The higher in the value ladder you get, the more time and access becomes the most crucial factor.

In most cases having a done-for-you service or exclusive access to a coach or mentor is at the top of a value ladder.

Your value-ladder must have different tiers which start with a free offer and ascend in price as value increases.

Remember, ‘value’ is determined by what your customers believe to be most important to solving their problem.

Today I’m going to break down the simple sales funnel every business needs to have if they want to grow, scale, and be successful.

Breakdown of a simple sales funnel

A simple sales funnel is an automatic and repeatable way to nurture leads into clients.

Although this article isn’t packed with ninja-hacks most marketers rave about; these fundamentals will increase revenue for your business and your quality of life.

In this section, I’m going to explain each step involved in the simple sales funnel and how you can put into place in your business.

1. Referral source

2. Lead capture (non intimidating free offer)

3. Thank you and a one-time irresistible offer

4. Upsells and downsells

5. Follow up**

I’ve included a free funnel for you to get started. All you have to do is go to JeremyU.com

A Referral Source

You can have the best funnel in the world, but if you’re not directing people to a good offer, there is no way you can get leads and make sales.

That’s why your referral source is one of the most important aspects of your sales funnel.

With Instagram, you’re now able to drive traffic to your sales funnel faster and easier than ever. Your referral source can be from Facebook ads, Google Adwords, speaking engagements, guest blog posts, podcast appearances, joint venture partnerships, and my personal favorite, Instagram.

You’ll be referring people to your lead capture page, which is the first page in your funnel.

Non Intimidating Lead Capture

The goal for this page is to offer something that is going to solve a significant problem the reader has.

Ideally, this will solve a burning problem they have.  Your free offer should be related to the paid offer you’re going to be making on the thank you page or early on in your follow up.

For example: If Jack wants to start a blog, you’re not going to get him a ‘1-page cheat sheet to getting this blog up and running in less than 1 hour’ and then offer him a health and fitness coaching service.

It’s also essential for this page to have a congruent message from your referral source.  An easy way to do this is to use the same or similar headline which you used in your referral.

I put together a high converting funnel you can use to drive leads to. All you have to do is go to JeremyU.com to download it for free.

Thank You Page & One Time Offer

After someone raises their hand and say ‘Yes’ I want this non-intimidating free offer they will go to Thank you page.

The Thank You page gives them clear directions about what the next steps are and delivers the free offer to them.

This might be an exclusive training video they watch on this page,  a document sent via email, or in some cases physical mail.

Either way, the thank you page will tell them exactly what to do next. In this case, you are going to offer this new lead a one-time offer that is so irresistible they don’t want to say no.

Often, this is a HUGE discount on a core product or service of yours.

The key is to make your one-time offer valuable and include both urgency and scarcity, so the new leads want to take action on the spot.

Again, this offer should be an extension to the free offer they joined for.

In Jack’s case of the blog cheat-sheet, this may be a video course walking him through every step of the process so he can follow along.

Next, you’ll have upsells and downsells in your funnel.

Upsells And Downsells

Your upsells and downsells are offers that your new customer might find interested based on what they already signed up for.

They could be, limited-time bonuses on services, joint-venture products, affiliate offers, etc.

In some cases, these offers aren’t  directly related to your lead magnet and first irresistible offer.

The Follow Up

The most important part of your funnel is the follow up.

Your follow up actually starts as soon as the lead enters their information for your lead magnet but it’s last because the support is ongoing.

There can be hundreds of reasons why a lead didn’t buy the first offer you made.

Most of the time it’s because they didn’t know, like, or trust you enough to make a buying decision right off the bat which is normal.

Keep in mind most of your revenue will come from providing value over time.

When you do this, you’ll overcome their objections. When they’re ready to buy you will be the first and most logical solution because you’ve become their go-to expert.

Remember, this process starts as soon as your reader turns into a lead by saying getting your free offer and then continues from there.

When new subscribers enter your funnel by taking advantage of you free front end offers an email autoresponder starts.

An effective email autoresponder indoctrinates your new subscribers. It tells the new lead about your company, what you’re about, and how you can help them solve their problems.

Common Sales Funnel Mistakes

Here’s how to avoid common mistakes entrepreneurs make when getting their sales funnels built.

Mistake #1. Irrelevant and Subpar Offers

You used to be able to slap up a landing page with an average offer, drive traffic to it, and get loads of leads and sales. But it doesn’t work like that anymore.

The marketplace is saturated. Entrepreneurship is booming, and the resources to build an online business are everywhere.

Customers are more sophisticated and are numb to generic marketing messages thanks to the thousands of marketing campaigns shoved in their face every day.

So how do you stand out?

Be relevant, helpful, and give people a specific offer that’s going to add value by solving a problem.

Mistake #2. Getting To Complicated

Don’t make this more complicated than it needs to be to start.

If you don’t have profitable sales funnel in place, avoid diving into complicated ninja-hacks and automation.

On a similar note, if you’re getting 10 visitors to your funnel a week you need to focus on getting more traffic.

The simple sales funnel is the perfect place to start because it can quickly help you scale your business.

Mistake #3. Improper testing

Do NOT test two entirely different funnels against each other.

While this might seem like a good idea, it’s ineffective because you have no idea what the tipping point was.

Instead, test something specific that is easy to measure. This can be something like your headline, price, offer, hook, button colors, the copy of your call to action buttons, etc.

When you change more than one variable at a time, you lose the ability to pinpoint what caused the increase or decrease in conversions.

Since you’re only testing things you think will have the most significant impact you’re not to make uneducated guesses to your funnel for fun.

Mistake #4. Lack of Congruency

One of the biggest mistakes I see people make with their sales funnels is their message.

The emotions their copy gives off are not consistent or congruent.

Here’s an example I see too often.

Instagram ads, where marketers try to trick readers into clicking on the ad with a headline completely unrelated to the offer on the landing page.

This creates a disconnect when the reader clicks through, and they leave without signing up.

Not only is it unethical but it costs you sales and advertising costs.

Instead, qualified readers by making it clear who and what type of person this offer is for and who the offer is NOT for.

In Conclusion

As you can see, having a simple sales funnel like the one I’ve outlined in this article is important to all businesses.

On top of that, it’s important to note that the money is in the follow-up, not the first offer.

That’s why so many marketers are happy to lose a few dollars on a free book funnel.

They give a book away free, and the customers just pay to ship because they know a certain percentage of new leads buy the upsells.

For example, let’s say you lose $5 on every free book you ship but convert 1/10 of new subscribers on your $49 product up-sell. You just made $44.

What if you had better copy, optimized your funnel, and converted 3/10 new subscribers at a higher average customer value?

Combine this with the ability to drive mass amounts of high qualified leads through Instagram, and you have a recipe for success.

Now it’s your turn.

First, go to JeremyU.com to download a free funnel that I’ve put together for you.

Then, create an irresistible offer that solves a massive problem your customer has. Be sure to make your messages congruent and get your funnel up and running so you can test and optimize it.

Finally, use Instagram to drive loads of traffic faster and easier than ever and continue to provide value with the follow-up.

Goodluck.

– Jeremy